ZWCup is committed to reducing the amount of waste generated by single-use cups. Non-disposable cups are designed to be used multiple times and can be returned for cleaning and reuse. ZWCups are made from smart, biobased materials that are both eco-friendly and sustainable.

To help bring this vision to life, Lineadesign developed a visual identity that reinforces the strength and uniqueness of the ZWCup idea. The design team faced the challenge of creating a memorable brand identity in the competitive world of take-away coffee packaging. With this in mind, the team focused on capturing the essence of water with a brand identity that is light-hearted and eye-catching.

The logo of the Zero Waste Cups features a stylized illustration of a water drop that is abstract yet simple. The water drop is circular by design and consists of shades of blue, emphasizing the importance of water and its conservation. The circular shape of the water drop reinforces the idea of sustainability and the closed-loop system of the Zero Waste Cups. The text is written in a modern, sans-serif font that complements the logo's design. Overall, the logo effectively communicates the brand's commitment to sustainability and eco-friendliness, as well as its focus on water conservation.

The design team extended the ZWCup identity across various applications, including the website, app, dashboard, and cups. The result is a cohesive and visually appealing brand identity that highlights the eco-friendly and sustainable nature of ZWCup's product.